Tom Lewek, Creative Director – Digital design & brand development with over a decade of experience combining brand, marketing, design, technology, and strategy to create memorable work.

Digital design & brand strategy with 15+ years experience combining design, marketing, and technology.

I'm a Creative Director & Designer collaborating with Marketing teams to deliver results-driven, innovative work. Currently working as Sr. Director of Brand & Creative for Right At School. Let’s Connect ⟶

Lions Clubs International — Serving communities since 1917.

Digital transformation for a 100 year old non-profit organization.

Collaborated with Marketing Leaders, Art Directors, Designers, and Copywriters from 2016-2019 to reinvigorate Lions Clubs around the world through a complete brand refresh, product launches, and digital transformation.

Right At School — After School, Clubs & Camps for Kids

Reimagining out of school time enrichment programs.

Lead the creative direction and design at Right At School since 2019, including a brand refresh and accompanying integrated campaigns across all digital and print channels in 2021.

Cross-functional work with Marketing, Sales, HR, Operations, and company leadership.
Developed a strong culture for brand design through strategy, improved systems and processes, along with execution at a consistently high level.

Kickboard for Schools — Leader in EdTech

Creating safe & happy schools where students and staff thrive.

Creative direction and design at Kickboard from 2014 – 2021 across brand, digital marketing, and product. In collaboration with the CEO, COO, sales and marketing teams:

Refreshed the Kickboard brand identity — including new website, photography, digital marketing campaigns, lead generation workflows, and sales enablement tools.
Designed product UI for 2nd generation version of software
Designed RFPs and board presentation decks.
Kickboard was successfully acquired by Powerschool in 2021.

Toast — Restaurant POS & Management System

Branding & digital campaign development for the leading restaurant POS system.

Collaborated with the Toast Marketing and Design teams to:

Launch a new brand identity for the TED Talks of the restaurant industry — Toast Talks
Design lead-generation eBooks and assets for digital campaigns
Redesign the Toast tradeshow booth

Agency Work

Upscape Travel — Luxury travel experiences

Redefining luxury travel experience in South America.

Collaborated with Upscape and the Collideascope team to redesign the website for the premier luxury gateway to Patagonia, Argentina, Chile and beyond — art direction, design and website development.

CJ Barrymores — The fun begins here

With more than 20 attractions and a full service restaurant.

Collaborated with Upscape and the CJ Barrymore’s team to redesign their website — art direction, design and website development.

New England Coffee Company

Celebrating 100 Years of Great Coffee & Extraordinary People.

Collaborated with Rice McVaney Communications to promote the Centennial celebration of New England Coffee Co. through a fully integrated marketing campaign — art direction and design for digital and print.