Recent Work: Susie’s Smart Cookie

I don’t find myself doing a ton of packaging design anymore, but this recent project was especially fun — it involved taking a small startup snack food company and completely overhauling the brand from the ground up. The original concepts went in 2 different directions: the first was a “sporty,” health-conscious look, and the second was focused more on homestyle, farm-to-table style aesthetics.

The final design direction:

Final BrandFinal LogoSS Icon Omega 3s Natural Scene

Other design explorations:

Farm Wrapper Farm Icons

& a few packaging concepts:

Cookie WrapperCookie WrapperCookie Box